VW Passat

2010, Nationwide, Fair

On behalf of the VW Passat Roadshow for key account customers, MediaScreen delivered on behalf of satis & fy AG and 1to1 Event Marketing Ltd. an Artistery Projection mapping system. The mapping system consisted of an interactive 3D projection mapping software and a playout server, including DMX controller for mechanical unveiling of the new VW Passat model. The projection mapping system was used for gradual unveiling of the vehicle and to highlight the new design features as the distinctive lateral line and the new “face” of the brand effectively.