Volkswagen Financial Services AG Medieninstallation (2015)

2015, Berlin, Permanent installation

In collaboration with VOK DAMS Events GmbH, MediaScreen created a permanent multimedia exhibition for Volkswagen Financial Services AG at the recently opened DRIVE location in Berlin, Germany.

The “Key To Mobility” theme accompanies the visitor throughout the exhibition. The interactivity of the different exhibits makes the visitor an integral part of the concept.

The tour begins at the “Living Wall” installation, an interactive wall projection 7 meters wide and 2.8 meters tall. A laser system tracks the movements of visitors as they pass along the length of the wall, and responds by displaying interactive elements.

Having passed the “Living Wall”, the visitor is greeted by an interactive avatar explaining the exhibition and encouraging the visitor to enter the main area. The avatar installation uses a 80-inch display in portrait mode and laser tracking.

Upon entering the main area, the visitor arrives at the interactive “Media Band” built from 47-, 55- and 65-inch displays with motion tracking. The challenge for this installation was to match the content to the different display sizes and resolutions to create a harmonious whole.

Two “Future Scope” Holosion (“Peppers Ghost” method) tunnels await the visitor at the “Financial Comfort Zone”. The “Future Scopes” use layered projections to create the effect of objects floating in mid-air in front of the viewer.

The “Interactive Display Cabinet” employs a transparent touch display to layer relevant interactive information over physical objects.

The “Mobile Future Window” installation is a 3×3 video wall built from 55-inch narrow-bezel LCD displays, and serves as an interactive guidepost to the exhibition. Depending on the visitor’s position in space (captured with a camera tracking system), different information related to the mobility theme is presented on the video wall.

At the photo station, the visitor can have his picture taken in front of a green screen. Using face mapping techniques, the visitor’s head is isolated and pasted into one of several selectable images (race car driving, bungee jumping, etc.). The visitor can then share the image via email or have it printed on site.