Hugo Boss

2000, Worldwide, Permanent installation

The Hugo Boss AG wanted to have the latest projection technics installed in 22 shops worldwide that sell the label HUGO. The exvlusive young character of the label and its buyers should be reflected by the POS solution. By the projection of DVDs made by Hugo Boss on holo screens the transparency of the store windows could be maintained and an eye catcher was added to the window display. In order to enable the projection in the store windows the projection beam had been turned round by a mirror and the projector itself had been placed on the ceiling or the floor and had thus become a visible element.